LinkedIn Advertising For Freelancers
Viveka von Rosen
Introduction
Length: 00:03:46
Why LinkedIn?
Length: 00:03:24
Security
Length: 00:23:59
Resources
Length: 00:06:37
Audience
Length: 00:11:00
Keywords
Length: 00:05:05
Media
Length: 00:06:29
Creating content
Length: 00:14:38
Links
Length: 00:06:03
Recommendations
Length: 00:06:32
Building Blocks
Length: 00:07:11
Course Description
Learn how to use LinkedIn to help accomplish your sales, branding, lead-gen, and recruiting goals. Join expert Viveka von Rosen as she explores LinkedIn's many professional uses. She shows how to create a great company page, develop content that engages a target audience, and expand your visibility and engagement even further with LinkedIn's sponsored updates, ads, groups, InMail, and more. The final chapter is a bonus for recruiters looking to find just the right job candidates through LinkedIn. So start watching and learn how to grow your company and expand your visibility online with this great business-promotion tool.
- Understanding company pages and profiles
- Knowing and finding your audience
- Using the Who's Viewed Your Profile and You Recently Visited tools
- Tagging and sharing content
- Creating a message campaign
- Building a dynamic company page
- Creating engaging updates
- Marketing your LinkedIn page
- Recruiting with LinkedIn
The Expert
Viveka von Rosen started using LinkedIn in 2006 when she saw a presentation on the opportunities of Business Networking with LinkedIn. Having doubled her own business with F2F networking, she saw the immense potential of a business online networking site. Viveka is known internationally as the "LinkedIn Expert” and speaks to executives, business owners, entrepreneurs, corporations, Legal Firms and associations on the benefits of marketing with social media, and in particular LinkedIn Author of “LinkedIn Marketing: An Hour A Day” for John Wiley & Sons, she is also a regular source on LinkedIn for prestigious news outlets such as Forbes, Money Magazine, Mashable, Ragan, SocialMediaExaminer, CNN and The Miami Herald. Viveka is the host of the biggest LinkedIn chat on Twitter: #LinkedInChat (Recently quoted by Mashable as one of the top 10 business blogs) and creator of the LinkedIn Experts Community on LinkedIn. She is constantly learning, sharing and transferring social media skills and strategies to her tribe. Viveka has over 32,000 followers and a network of over 42 million people on LinkedIn, and 82,000+ followers on Twitter. Her seminars, webinars and workshops have taught and trained well over 100,000 business professionals, and she has worked personally with over 1000 Executives and Sales Teams
