Master Search and Social Media Optimisation (SEO)
Deltina Hay
Search and Social Media: Optimization Essentials
Length: 00:06:06
How to Get Found
Length: 00:06:58
Where to Get Found
Length: 00:09:08
Preparing Keywords
Length: 00:12:27
Optimizing for Search Engines
Length: 00:10:31
Optimizing for Social Networks
Length: 00:12:25
Other Social Media Platforms
Length: 00:10:50
Optimizing for the Mobile Web
Length: 00:11:45
Creating Sharable Content
Length: 00:10:08
Making Content Easy to Share
Length: 00:10:48
Optimizing with Open Graph
Length: 00:11:02
Google Authorship
Length: 00:08:37
Rich Snippets and Microdata
Length: 00:07:44
Twitter Cards and Rich Pins
Length: 00:12:26
Developing an Optimization Framework
Length: 00:09:08
Course Description
Why spend time and money reaching out to potential clients when they can come to you! Search Engine Optimisation or SEO is the process of maximising each piece of content on your website and social media channels. Not only will a strong SEO strategy help you rank higher for key search terms and drive more traffic to your site but it also elevates you as an expert in your field.
The Expert
Deltina is the author of The Social Media Survival Guide, The Bootstrapper’s Guide to the Mobile Web, and The Bootstrapper’s Guide to the New Search Optimization. She is a veteran Web developer, publisher, and a pioneer of social media and online marketing, especially as it applies to small business and the publishing industry. Deltina developed and taught the graduate, social media certificate program for Drury University. Her first book, The Social Media Survival Guide, is used as a text in countless colleges and universities, worldwide. This book was one of the first comprehensive books on social media tools, tactics, and strategies, and is soon to be released in its third edition.
